Big data itself is a huge chunk of meaningless data, until it is analyzed and crunched into structured sets. Yet, the process of analyzing this meaningless data to reveal patterns, trends, and associations, especially relating to human behavior and interactions, could be the next gold mine for your company. It’s no wonder the big data analytics sector in India is expected to witness eightfold growth to reach $16 billion by 2025. Read this article to learn how big data analytics can drive positive customer experience, why this is a gold mine of information, and the technology behind this customer experience personalization.